All of this high-budget content has come with improved production values, including a logo worthy of a pro-sports franchise. The logo graces a wide array of Mr. Beast merchandise, featuring “Mr. Beast” rendered in BLKBK’s font, Third Rail.
To visually represent these big horizons, publishers Penguin Random House selected BLKBK’s font Earth Rich for the subtitles of the Young Readers edition. Like its name suggests, this font is both earthy and rich, grown from the ground up.