The Art of Drawing Letters

Custom-designed lettering provides a corporation, or brand identity, a voice as unique as any individual. Letter design can be one of the most impacting elements of a brand. Sometimes the best solution for branding needs is proprietary letter design. This is a good option for brands and companies who want custom design of specific letters or phrases to include in Taglines or Show Titles but do not require an entire font family. We create original letterforms that are exclusive and unique to your brand. All of our works are crafted by hand and then translated to a digital format. We use precision and a profound understanding of the dynamics of space and form to ensure the desired style.

Tailored Letterforms

There are thousands of different fonts out there in the market. Many companies have discovered that the standard character set doesn’t cover all internationalization requirements for a typeface. With a custom font we are able to provide you with a unique and original typeface that translates your keyboard characters into your personal communicative vision. Consideration is taken in line spacing, kerning, weights, multi-language characters, alternate letter options, and ligatures.

A Recognizable Graphic Element

Font creation and crafting logos are closely linked. Many logos are typographic solutions. Your logo can include a name, symbol, or trademark, to represent your organization or product to gain instant public recognition. A graphic mark, emblem, or symbol can also incorporate custom lettering. This becomes a visual identity that is as recognizable as a colour, pattern, or slogan. We can assist with early logo concepts for client presentation down to finishing and artworking concepts developed by clients themselves. Our skills can add significantly to the styling and crafting of logotypes both typographically and in overall form.

Consumer Perception

There are requirements to differentiate a brand and articulate the personality. Letter design for a brand is an immediate visual recognition. Some details in traditional font design, at times, need to be weighed in favor of visual immediacy. We articulate name, logo, lettering, and tone, to reflect company values and appeal to your intended demographic. Through correspondence we can establish balance between competing elements in your brand.

If you have any questions or comments, or you'd like to inquire about custom lettering or design, please use the form below to send us an email and and we'll get back to you shortly.