Fonts in Use

George by Asda - Golden Plains

Deliberately and personally handwritten, the script font Golden Plains works well as a gender-neutral font for fashion brands, as seen in this fall/winter seasonal campaign by Asda’s George stores. Golden Plains was featured in commercials and multiple forms of visual advertising.

Asda Stores Ltd. was founded in 1965 and became the second-largest super-market chain in Britain between 2003 and 2014. It became a subsidiary of the American retail corporate giant Walmart in July 1999. Headquartered in Leeds, West Yorkshire; Asda has expanded its reach in multiple retail fields such as living, essentials, petrol, telecoms and financial services. In 2012 the George clothing line, commonly seen in Walmart, started as a franchise and soon opened stores in the Middle East.

Golden Plains, although universal and versatile, carries just enough tasteful style to render its aesthetic unique. Believably hand-crafted, hints of dry brush strokes in just the right places grant a slightly distressed look without betraying its fundamentals.

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Font In Use: Golden Plains (Company: George by Asda/Year: 2016)