2016's Canadian Tire Wow Guide showcased two script fonts from BLKBK Type. Stay Rad featured as the catalogue’s main display font, complimented by 'High Tide' as a secondary font for headers. As the catalogue’s primary font, Stay Rad's quick pastel strokes add a care-free and natural movement with just enough texture to make an impact and catch viewers’ attention. Its slightly wild style is enhanced here by its placement—the letters flow naturally off the edges, lending energy to the feel of the catalogue.
For additional visual interest, High Tide's heavily ink-dipped brush strokes provide just enough contrast, complimented with a controlled structure and cleaner edges to serve as a more legible script when scaled down for typesetting. Its structured letters are a great solution for header copy, containing themselves in a comparatively conservative manner within paragraphs.
Canadian Tire was founded in 1922, and remains one of the Canada’s most trusted retailers, offering a wide range of automotive, sports, leisure, and home products. The original Canadian Tire Wow Guide was created as a 200 page catalogue, featuring more than a 1,000 products. With the goal of visually showcasing as many products as they can, unlimited by the size of a physical book, the Canadian Tire Wow guide can today be viewed online as a digital catalogue showcasing 192 different categories of products.
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