New Look’s style focus is social and versatile. They convert the latest trends into a wearable product that ultimately makes the wearer feel great in any occasion. Positive energy is a strong element in New Look’s presentation.
BLKBK’s font Stay Rad, was selected for their website and large volume commercial usage. Stay Rad has a very quick and raw brush-stroke that carries a carefree elegance that can still be dressed up or dressed down. The upper-case displays predominantly print influences whereas the lowercase embodies the refined qualities of cursive. The pastel-textured lettering can be seen highlighting various names and statements within blog posts and visual media. Here is one of the blog posts featuring Stay Rad introducing one of New Look’s insiders, Emma Worley.
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Font In Use: Stay Rad (Company: New Look/Year: 2016)