New Look - Stay Rad

With a focus on social and versatile style, New Look converts the latest trends into wearable products that ultimately make the wearer feel great. On any occasion. Positive energy is a core element of New Look’s presentation.

That’s why they selected BLKBK’s font Stay Rad for their website and large-volume commercial use. Stay Rad uses a quick and raw brushstroke, carrying a carefree elegance that can still be dressed up or dressed down. The print influenced uppercase contrasts the refined cursive qualities of the lowercase. The pastel-textured lettering highlights various names and statements within blog posts and visual media. Here is one of the blog posts featuring Stay Rad, introducing New Look insider Emma Worley.

For all inquires regarding information on font licensing and usage please contact us here

Font In Use: Stay Rad (Company: New Look/Year: 2016)