With a focus on social and versatile style, New Look converts the latest trends into wearable products that ultimately make the wearer feel great. On any occasion. Positive energy is a core element of New Look’s presentation.
That’s why they selected BLKBK’s font Stay Rad for their website and large-volume commercial use. Stay Rad uses a quick and raw brushstroke, carrying a carefree elegance that can still be dressed up or dressed down. The print influenced uppercase contrasts the refined cursive qualities of the lowercase. The pastel-textured lettering highlights various names and statements within blog posts and visual media. Here is one of the blog posts featuring Stay Rad, introducing New Look insider Emma Worley.
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Font In Use: Stay Rad (Company: New Look/Year: 2016)